How to Optimize your Pinterest Profile to Rapidly Grow your Impressions

Are you using Pinterest to help grow your website traffic and collect leads? You should be! Let me tell you why. Pinterest is not social media. Sure, it has some features of a social media platform but it's more closely related to search engine. Think of Pinterest as a visual Google. You type what you're looking for into the search bar and Pinterest will find the most relevant pins that relate to your search. 

Let's say you are looking for an easy chicken recipe for tonight's dinner. Pinterest is going to pull together all of the best and most popular chicken recipes in their database. You can use Pinterest for your business, just like you use it to find cute outfits and snack ideas for your kids. Looking for bog post ideas? Use Pinterest. Looking for a how to guide on how to use a SquareSpace template,? Search for it on Pinterest. 

Yea, yea Natalie, I know all of this but, why is my Pinterest profile important? 

Your Pinterest profile is a great way to attract new followers and even your ideal client by establishing you as an expert in your niche. By making just a few enhancements to your profile you will make it easier for people to find you, follow you and read your content. Here are a few things you can do today to optimize your Pinterest Business Profile.

#1 List your name AND keywords in your profile

Use searchable keywords in your profile name. You want someone who visits your profile get a clear picture of who you are and what you do. Think of your profile as a handshake, it is your very first introduction to (hopefully) a new follower.

#2 Use a clear professional photo of yourself

People want to do business with people so be sure to use an image of yourself instead of your brand logo. Choose an image that is clear (no blurry pics). professional looking and where you are looking at the camera. Again, think of your profile image as a first impression and a way to connect with a potential client. 

#3 Write a bio packed with keywords and a call to action

This is the place to tell everyone who you are and how you can help! Pack that little bio with as many searchable keywords as possible. This little bio section is part of what makes your profile searchable so you want to use this to your maximum advantage. If you want to take a look at an example of how to maximize your profile you can get my free visual guide here!