Why you need to Attract and Repel in your Business
When I first heard of this concept I was easily two years into my wedding photography career. And to be honest, the first time I heard someone say the words "you want to attract and repel" I was confused. Seriously? Why would I want to repel anyone? Don't I want to attract customers? All customers?
I may have figured out the hard way that not all people are my clients or customers. Not everyone was going to connect with my style of photography and not everyone was comfortable with my price point.
Finding the true voice of my brand and identifying my ideal client was the best thing I could ever do for my business. Simply put, the more I let myself be exactly who I am and stopped trying to appeal to everybody I started attracting my ideal clients.
When you first start your business you may be hungry for experience, you may feel like you'll take any job even if it's not exactly what you enjoy or what you'd normally offer. You may jump through ridiculous hoops just to secure a client or job and ultimately that job turns out to be overly stressful and the clients demands become unreasonable.
Even though it may be tempting at first to take on these clients or jobs...don't do it. It is one thing to gain experience but it is quite another to sacrifice your talents and your happiness in exchange for less pay than you deserve.
When I first started my photography business I would take photo session jobs for anyone and take photos of everything. This included family sessions, maternity sessions, newborns, grads....basically everything. While I knew my real love was wedding photography I thought these "odd jobs" filled in the gaps.
Ready for the truth bomb? I hated taking pictures of kids. Yup. Sounds so awful, right? It's not that I don't love kids, I do! But try photographing a 2 year old who never stops moving. Or who cries for the entire session and won't let go of mom. Total nightmare. Then after struggling for an hours (that feels like 20) I feel like I do a really crappy job. I feel awful charging the parents money for these sub par images. BUT - I just spent an hour of my life on the floor trying to bribe a 2 year old to just sit still for 10 seconds.
So, now, when people ask me to take photos of their kids (especially under the age of 5) I kindly say, "Children's photography isn't really my sweet spot but I'd be happy to refer you to another local photographer who does an amazing job". To try to repel these types of clients even further I stopped sharing images of kids on my website or on my social media platforms.
If you take anything from this blog post, this is it....
Do not compromise your happiness or professionalism by taking on clients or customers that you don't believe are a good fit.
When creating your online brand try to stay in alignment with your personal values and create copy that speaks directly to your ideal client. It is completely ok that your service may not appeal to everyone. You don't want it to!
If you aren't quite sure who your ideal client or customer is you have to nail it down. I created a great guide to help you get started!