5 Tips for Using Pinterest for Business
Who loves Pinterest? (my hand is raised high in the air!)
Yea, I do. I have been using it since the very beginning, I think it was 2011? I actually had to apply for an account and then wait several weeks before I had access. Crazy right?
I used Pinterest for all the usual things. Pinned images of beautiful homes, DIY ideas and of course those recipes that I never got around to trying.
It was only within the past 6 months that I truly started leveraging the power of Pinterest as a search engine. If you are reading this article it's likely you landed here from one of my pins on Pinterest. Currently about 80% of my website traffic comes from Pinterest!
If you haven't started using Pinterest to share your blog posts or content you are missing out on a ton of FREE traffic! Don't wait another minute. The best part of Pinterest is the Pins that you create live on for a long, long time. It's not like other social media platforms where maybe your content is seen just one time and then it's gone.
You may post a pin in April and in July it suddenly goes viral. That's the magic of Pinterest.
So, let's dive into my top 5 tips for using Pinterest for business.....
TIP 1 | CREATE A PROFILE THAT GETS NOTICED
I should probably first mention that if you are going to use Pinterest to promote your blog, services or are using it for any business purposes you must have a Business Profile (this is stated clearly in their Terms of Service). If you already have a personal account you can switch over to a Business Account or create a new business account. I just converted my business account and I use my account for both my business and personal pins.
If you have a Business profile it's going to look like this...
Your first step (after making certain you have a business account) is to rock out your profile. Remember that Pinterest is a SEARCH ENGINE so you want to make certain that your profile is packed with searchable key words.
You want to put those keywords in two places- in your name and in your bio. Notice how I use the keywords in the name field to describe what I do and who I am (Podcaster, Small Business Owner + Online Educator).
Then be sure to use similar or the same searchable key words in your bio section. Be sure to explain exactly what you do or what services you offer.
TIP 2 | CREATE A CONSISTENT PINNING SCHEDULE
Pinterest likes to see that you are pinning content on a regular basis. Obviously you can't be pinning all day, everyday but there are tools you can use to help you maintain a consistent schedule. I like to manually pin a few times a day but I also use a scheduling tool called Tailwind.
You can try Tailwind here..note this is my affiliate link so if you do decide to sign up after your trial I will receive a small commission.
TIP 3 | CREATE PINS THAT GET NOTICED
It's really important that you pin a mix of your own pins as well as pins from others. There is no magic formula as to how many of your pins vs. others you should pin. But just as you want people to share your pin, it's appropriate (and polite) to share others. Think of it as a community where you are working together to spread your content throughout Pinterest.
While there is also no magic formula to creating awesome pins there are a few guidelines that you should follow.
Pinterest has come out to say that the 2:3 ratio is the best size of pin but that you can also use square pins. A 2:3 pin size is 735 x 1102 pixels. Vertical pins seem to preform the best. While it may be tempting to create longer pins than the 1102 pixels, Pinterest will cap the size and the bottom will not be visable in the feed.
If you want more great info on creating Pins the get Noticed you can read another article I wrote on this topic
TIP 4 | PLAY BY THE RULES
Believe it or not there is such a thing that avid Pinterest users like to call "Pinterest Jail". If you are overly spammy or post something inappropriate, or post content that you do not own without giving proper credit to the website from which it was pinned you could land yourself in Pinterest Jail.
Be certain to look over the Terms of Service and to approach Pinterest with honesty and integrity. Pinterest is such an amazing free tool that we as small business owners get to use to help build our businesses. If you don't play by the rules your account could be suspended or terminated.
TIP 5 | KEEP YOUR BOARDS ORGANIZED
Always keep in mind that Pinterest is a search engine so you want to be sure that you keep your boards organized and that you write solid descriptions for each board that include those searchable keywords. Take a look at the description for my Productivity + Goal Setting Board. It is very specific to what the board contains and is packed with serachable keywords.
You also want to be certain that the names of your boards make sense to your audience. For example, if you are a food blogger and you have a board named "Yummy in my Tummy" that's not very searchable. Be more specific such as "Chicken Recipes", "Chocolate Desserts" or "Appetizers".
You can dive deeper into how to create the perfect Pinterest profile here!
I hope these 5 tips helped to get you started on your Pinterest Business journey! Best of luck and happy pinning!!