How to Create a Welcome Sequence Using Mail Chimp
Yay! You’ve gotten started building your e-mail list! Now you might be asking what comes next? What do I send my list?
A great way to start building a relationship with your e-mail subscribers is to set up an e-mail welcome sequence. I send out an e-mail about once a week to connect with my community but the welcome sequence introduces my subscribers to the blog, the podcast and any other free trainings I am currently offering.
Keep in mind that your welcome sequence isn’t for the purpose of selling but serving. I use the welcome sequence start to build trust and be helpful. I use Mail Chimp as my e-mail service provider and they make it very easy to set up automated sequences so that you can send a series of e-mails without even thinking about it. If you don’t already have an e-mail service provider MailChimp is actually free to get started up to 2,000 subscribers, definitely check it out.
My current welcome sequence is a series of 3 e-mails that are sent out over about 2 weeks. There are lots of opinions on how many e-mails you should send so I just try to strike that balance between being annoying and helpful.
To set up your welcome sequence you will want to set up what MailChimp calls a “Campaign”, you’ll see Campaigns in the top menu bar. Once you are on the Campaign page you will see the button on the top right of the screen that says “Create Campaign”.
When you click on Create Campaign a pop up box will appear asking you what type of Campaign you’d like to create. For your welcome sequence select “Email”.
Be sure to then Click on “Automated”, that will ensure your emails are sent out when a trigger occurs. A trigger is an event that would alert the email to be sent out. You will set the triggers as you set up your sequence.
Here is an example of a “trigger” in my e-mail sequence - the first e-mail is sent when someone opts in to the email list.
The second e-mail in the sequence is set to send 3 days after the first.
Setting up your sequence is pretty easy, what’s more difficult is likely writing the copy. Just remember to be you and come from the place of how you can help your subscribers.