Simple Tips for Pinterest Success Updated for 2019
There is a massive amount of information out there about how you can leverage the power of Pinterest for your small business. Unfortunately, most of the information is outdated and just plain incorrect. It’s hard to make sense of it all. I’ve spent hours researching the tips that not only current, proven, Pinterest approved and that I have personally used with success.
TIP #1 SET UP YOUR PROFILE FOR SUCCESS
It pays to take some time to build a firm Pinterest foundation by spending some time on your Business Profile. If you haven’t already switched your account from a personal profile to a business profile you definitely should! For a full guide on how to optimize your Business Profile grab my free guide!
TIP #2 CREATE BOARDS THAT ATTRACT FOLLOWERS
Do not use trendy or catchy board titles. Keep the titles simple and related to the board content. Think like a Pinner - what phrases might they search that relate to your boards? If you are unsure a simple way to find common searches just type a topic into the search bar and you will see suggestions pop up. In this example I searched “Instagram” and you can see popular searches and keywords.
TIP #3 PIN TO THE MOST RELEVANT BOARD FIRST
While you may have multiple boards where it would make “sense” to add your pin but always pin to the most relevant board first. For example - if you have a pin “The 5 Mistakes you are Making on Instagram” you should pin that pin first to “instagram Marketing” first, then to “Social Media Marketing” and finally to your personally branded board.
TIP #4 BE A CONSISTENT PINNER
Pinterest likes users who are consistent Pinners, meaning they pin throughout the week rather than going on a pinning spree just one time a month. THERE IS NO MAGIC NUMBER for how many pins you should pin daily. Pinterest prefers that you pin quality content over quantity.
TIP #5 USE HASHTAGS (BUT ONLY A FEW!)
Pinterest does recommend that you use hashtags in your pin descriptions but to limit it to only a few. Think about what search terms Pinners may be using and create your hashtags from those keywords. For example - If you are pinning a recipe for Chicken Piccata you would use hashtags such as #chickenrecipes or #easychickenrecipes
TIP #6 USE KEYWORDS
There are several places where you should focus on using keywords so that Pinterest “can see” what your pin is about. You can use keywords in your board titles, board descriptions, pin titles and descriptions.
TIP #7 ENABLE RICH PINS
Rich Pins are a type of organic Pin format that provide more context about an idea by showing extra information directly on the Pin.
Here is an example of how a Rich Pin - you can see my profile pic along with a description of the pin and it is linked to my verified website.
To have Rich Pins activated on your profile you’ll need to go to the Rich Pin Validator site to apply for Rich Pins. If you have a Squarespace Blog all you need to do is enter your URL in the Rich Pins Validator. If you have a wordpress site you can find directions on how to add Rich Pins here.
#8 FOLLOWERS MATTER (WELL, KIND-OF)
Pinterest distributes your content to your followers first. Based on their reaction to your content, Pinterest decides if that pin will be pushed out and to how many viewers.
While Pinterest followers are different than “traditional” social media followers it does benefit you to have more who are interested in your niche.