The Truth About Email List Building: Mindset Matters
I’ve been on my list building journey for a little over a year now and I’d be lying if I told you it’s been easy.
There are many, many people out there talking about list building and how important it is. I completely agree with them. Email is the absolute best way to connect with your audience, your clients or customers. It is definitely worth your time to invest in growing your email list.
Seeing as I pour quite a bit of my time and brain power into list building I thought I’d share a few mindset shifts that I have experienced along the way that have helped me to grow my list and create an engaged audience.
SLOW + STEADY WINS THE RACE
You know that word that everyone loves to hate, patience? Yea, you gotta have patience when it comes to list building. There is no fast and easy way to build a list, certainly not a list that people actually want to be on. Having a list of 25,000 emails and less than 1% of your emails get opened does you no good.
Building an engaged email list takes time and the honest truth is the start is always the most difficult. At first the subscribes may be slow. They may come in 2, 3, 7 at a time but the good news is that those small numbers do add up over time. Instead of focusing on those small daily numbers focus on trends over time and seeing that number grow (even if it’s not as rapidly as you would hope).
Are there ways to rapidly grow your list? Sure, however many of them involve advertising. If you can and want to invest in Facebook or Instagram ads for example a webinar, or an e-mail course that’s awesome! But, if you are just starting your business you likely don’t have the money to invest in paid ads, and that is okay!
Bottom line, don’t give up if you feel like your list isn’t growing “fast enough”. As you grow your business and your reach through creating content and sharing on social media you should see a snowball effect on your list. Focus on consistent content creation and social media strategy to keep providing value and attracting your ideal clients to your brand.
Are you ready to make 2019 the year you start your email list? I’ve created a free step by step guide to get you started!
NOT ALL TRAFFIC IS YOUR TRAFFIC
I think there is a misconception out there that if you start a blog or publish a website, or even post on social media, that everyone will see it. The truth is that you have to drive traffic to your website or content and you want that traffic to be your ideal client or customer, the people that will be engaged and benefit from that content. You can have loads of website traffic but if no one is interested in opting into your email list, that traffic will not help to grow your list.
Remember that you want the RIGHT people on your list. You want the people who want to hear from you and can benefit from the content, education, services or products that you have to offer. When you think about driving traffic to your lead magnet focus on how you can drive “qualified” traffic. Traffic that is more likely to opt in or benefit on what your business or content offers.
EVERY EMAIL ADDRESS = A PERSON
People tend to get down when it comes to their lists (especially when comparing their list to others). They say things like, “but I have a tiny list of ONLY (fill in the blank).” I challenge you to start thinking of each and every email address you have on your list as a person (because guess what, they are).
What if you invited every single person on your list over for dinner? How big does your list feel then? What if you invited your entire list to your wedding? Is it a big list now? I once heard a podcaster talk about how he thinks about how many people fit into a baseball stadium and realized that his list could actually fill a stadium! That helped him to truly realize how many people that really is AND the impact he can have with a list that size.
It is all about perspective.
DON’T PLAY THE COMPARISON GAME
Have you heard that saying that you shouldn’t compare yourself to someone else who is further along in their journey than you are? The same applies to e-mail lists. Don’t play the comparison game, it will only make you feel discouraged. Many people have been building their lists for YEARS. Also, that number does not reflect the engagement of their list.
Your value is not defined by the size of your email list. Kind-of like how your success or failure should never be tied to how many followers you have on social media.
BE OPEN TO NEW IDEAS
If you are feeling frustrated when it comes to list building maybe it’s time to take a fresh look at your systems and processes. Perhaps you are focusing your efforts on something that isn’t actually moving the needle when it comes to your list. I know that I have been guilty of getting laser focused on one thing and not allowing myself to try other list building strategies.